Burger King + Garena Free Fire
Content production for Social Media
Working with the amazing people at Burger King, I was tasked with creating some content for the launch of the Free Fire partnership campaign. The goal was to bring together existing elements elements that were included in the game with the products to be released and translate this into content in the form of short videos and still images.
To kickoff, I took a deep dive into the Free Fire universe and looked for references to the scene and the objects that would be in the game to sketch some stuff.
The biggest challenge was creating scenes that worked well both statically and for animations. The idea was to bring short and dynamic videos, with a lot of movement and that worked in a loop.
So at the end, I've created images and animations that are reminiscent of the game, but still sound realistic, that can be used effectively and versatile.
